Kendrick Lamar Explains His Criteria Behind Doing Features

Kendrick Lamar has had a great year full of new music and he has definitely become a figure head in the hip hop game. While being at the top of his game, Kendrick gets hit up a lot to do features and in a recent interview with Life + Times, Kendrick reveals that will not do a feature unless he feels a certain connection with the song.

On Features:

“You know I take features [and think] not really about the price, but really the songs that I like or I find some type of connection with.” he explained. “I have to like the song. Cause if I don’t like the song then I’mma bring a trashy ass verse. You’re only as good as your last product no matter what it is. If it’s a verse, an interlude, or song.”

On His Own Music and the TDE Movement:

“Music is powerful,” he said. “Everybody need to be hearing this music that I’m doing, that TDE’s doing. I feel the whole world can take heed to this. That’s my plan. Make the establishment bigger. Make the movement bigger. Make the brand bigger. And continue to build on the Hip Hop culture.”

(You can watch the full Kendrick Lamar interview on the next page!)